Brand against brand · sold prices
Which watch brand actually costs more?
Two brands at a time, measured the same way from completed sales: what a typical reference sold for, how many watches sold, and the cheapest and most-traded references behind each figure.
Updated sales through
Brand comparisons
Each page uses the same measures on both sides, so the two columns can be read against each other.
How these comparisons are made
Every figure comes from completed sales stored for the watches on this site. A brand's typical reference is the median of its references' own median sold prices, counting only references with sales in the last 90 days. A reference whose own figures cover a longer window is left out of the 90-day totals and counted in the note on the comparison page.
The pages compare measured sold prices and sales volume only — not quality, movement, design or which brand is "better". Figures are completed sales in USD, per-reference medians, excluding fees, shipping and tax.
Each brand's price index starts at 100 on its own base date. Index levels are not comparable between brands, so a comparison never sets one brand's index number against the other's.
Data through Nov 1, 2026 · Browse every brand · How the prices are collected